Today Chris Crofton releases the song and video for “I Don’t Believe” – the lead track from his forthcoming album I’m Your Man and the last single before the album is properly released. Here’s Crofton about the release:
Beautiful video directed, shot and edited by my partner-in-crime Alex R. Johnson. So grateful.
The melody for “I Don’t Believe” was improvised at the mic, the lyrics scribbled on the back of an envelope. It’s my favorite vocal performance on the record. It’s a song about the ephemeral nature of love, and how, sometimes, while you’re over-examining it, you might miss it.
Production, guitar and drums by Kevin Ratterman. Bass by Dave Dawson. Keys by Bo Koster. In the middle, that’s Jenny O‘s stunning voice, singing a melody she wrote.
You can watch the video here and pre-order the album in the YK Shop, on Ampwall or on Bandcamp. You can also stream the song everywhere.
On a personal note, this is a favorite from the album. You haven’t heard I’m Your Man yet but the entire record is filled with poignant, insightful and vulnerable songs. Crofton is a sharp songwriter by every stretch of the imagination but there’s a particular heaviness to “I Don’t Believe” that’s really hits home. The song is lonesome, melancholy, wistful, regretful… laden with real emotion.
You probably get a lot of emails every day telling you about some new music to listen to. I hope you’ll consider this one seriously. It’s heavy but it’s a must hear.
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