2024 is the fifteenth year of yk Records. Way back in 2009 when I started the endeavor, I had no idea that it would last this long and become involved with so many fantastic releases. I was more than flattered to be a part of the first Uncle Skeleton release, Pancho Chumley, and that was about the extent of it.
I certainly did not think about the name or the branding too much. The domain was always “ykrecords.com” but the branding always said “Yewknee” or “Yewknee Records” – an offshoot of my long running blog of the same name.
Over time, the name “YK Records” started to feel more natural and the “Yewknee” branding felt entirely out of place. I considered rebranding for years but never landed on anything that felt great.
With the announcement that Eve Maret would be releasing new music on yk, I decided to finally do something about my aggravation around the branding. So, now we are officially “yk Records” in name and in look.
One my great hesitations around changing the mark was that I understand the dangers that come with a rebrand. I don’t fool myself into thinking that “yk Records” is as notable as any major brand but change is rarely good on the Internet. More importantly, I have first had experience from when Spongebath Records changed from their beloved bubble logo to a more modern and sleek mark; it was basically the beginning of the end.
I’m confident that’s not the case here as I have so many great surprises lined up for the coming years and months. The releases are gonna be great and now people will know who actually helped release them.
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